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Did you Know?

Every brand has an interesting story to tell. In our “Did You Know?” series we share lesser-known facts and fun anecdotes about Armani that most people may not be aware of.
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Armani / Silos
an empty city street with tall buildings in the background and illuminated storefronts on both sides
Giorgio Armani
New Line
Amazing Stories
Emporio Armani
Broadway Show Signs
Did You Know
Acting
Did You know how the name Emporio Armani came to be? Giorgio Armani personally chose the word “Emporio” to be used within his new line, launched in the early 1980s. The reasoning behind this choice was to introduce accessible fashion for all, at a fair price: a transversal brand acting as a container - where anyone can find something and make it their own.
a large group of people standing on top of a stage in front of a crowd
Milan
Robbie Williams
Live Performance
Fashion Hub
The Exhibition
No Way
The Fashion
Did you know?
The show’s finale featured a live performance by Robbie Williams. #EAsince1981 Discover the fashion hub of Milan, home to Emporio Armani, in the exhibition “The Way We Are”. Book your ticket on ArmaniSilos.com Photocredit: Stefano Guindani
the entrance to emporo de armani at night with people walking around it
Travel
Boarding Passes
Sydney Harbour Bridge
Buses
The Way
Did you know?
Guests checked in, flashed their passports and customised boarding passes and proceeded through security before boarding buses to the event. Potocredit: Max Vadukul
an airport terminal with planes on the tarmac and large billboards for boarding experts
Telling Stories
2019 Fashion
Travel Themes
Capsule Collection
Summer 2019
Knowing You
Did you know?
Did you know that on September 20th, 2018 Emporio Armani presented its EA Boarding Spring Summer 2019 fashion show, and travel-themed capsule collection created for the occasion, inside Milan’s Linate airport hangar. Photocredit: Stefano Guindani
In 2007, David Beckham caused a stir when he posed for a series of highly stylised black-and-white pictures, for Emporio Armani Underwear, shot by photographers Mert Alas and Marcus Piggott. These images have become known for male bodily perfection. These and other images featuring the Advertising Campaigns for Emporio Armani Underwear are displayed at Armani/Silos in the “HERO(T)I(C)SM” section of the exhibition “The way we are”. #EAsince1981 David Beckham, Tottenham Son, Son Heung Min, Black And White Pictures, Advertising Campaign, When He
David Beckham
Tottenham Son
Son Heung Min
Black And White Pictures
Advertising Campaign
When He
Did you Know?
In 2007, David Beckham caused a stir when he posed for a series of highly stylised black-and-white pictures, for Emporio Armani Underwear, shot by photographers Mert Alas and Marcus Piggott. These images have become known for male bodily perfection. These and other images featuring the Advertising Campaigns for Emporio Armani Underwear are displayed at Armani/Silos in the “HERO(T)I(C)SM” section of the exhibition “The way we are”. #EAsince1981
Did you know that before embarking on his path as fashion designer, Giorgio Armani, had started his studies by attending the faculty of medicine? His knowledge, and respect for, the human form dates back to his early studies, where anatomy was central. Photocredit: Bob Krieger Faculty Of Medicine, The Faculty, Human Form, Fashion Designer, Anatomy
Faculty Of Medicine
The Faculty
Human Form
Fashion Designer
Anatomy
Did you know?
Did you know that before embarking on his path as fashion designer, Giorgio Armani, had started his studies by attending the faculty of medicine? His knowledge, and respect for, the human form dates back to his early studies, where anatomy was central. Photocredit: Bob Krieger
a large advertisement on the side of a building with people walking by in front of it
Back In 1984
Messages Of Hope
Message Of Hope
Urban Landscape
Outdoor Space
Did you know?
Did you know that back in 1984 Giorgio Armani had the pioneering idea of using an oversized outdoor space to showcase his younger brand Emporio Armani? Ever since the billboard in via Broletto has become a part of the Milanese urban landscape and is often used by the designer not only for fashion, but also to send out messages of hope, support, and happiness. Photocredit: Aldo Fallai
Did you know that back in 1984 Giorgio Armani had the pioneering idea of using an oversized outdoor space to showcase his younger brand Emporio Armani? Ever since the billboard in via Broletto has become a part of the Milanese urban landscape and is often used by the designer not only for fashion, but also to send out messages of hope, support, and happiness. Photocredit: Aldo Fallai
Did you know?
Did you know that back in 1984 Giorgio Armani had the pioneering idea of using an oversized outdoor space to showcase his younger brand Emporio Armani? Ever since the billboard in via Broletto has become a part of the Milanese urban landscape and is often used by the designer not only for fashion, but also to send out messages of hope, support, and happiness. Photocredit: Aldo Fallai
an old man sitting on a suitcase in front of an airport
Editorial Photography
Public Relations
Dubai Art
Art Media
Event Themes
Minimal Design
Did You Know?
Did you know that since 1996 passengers visiting Milan are welcomed to the city by Emporio Armani’s iconic eagle perched atop Linate airport’s historic hangar? The sign’s minimal design expresses the brand’s aesthetic and captures Giorgio Armani’s affinity for a metropolis that has won his affection and launched his career. #EAsince1981 Photocredit: Jean-Marie Périer/Photo12
With the Emporio Armani 40th anniversary and THE WAY WE ARE exhibition at Armani/Silos currently underway, we share a few lesser known facts about the brand. Did you know that the idea for the Emporio Armani logo came about casually while Giorgio Armani was working in his office? The designer received a phone call during which he scribbled an eagle which from that moment onwards came to represent the brand and to express a symbol of belonging and inclusivity. #EAsince1981 Bobby Pins, Armani Logo, His Office, An Eagle, Phone Call, 40th Anniversary, Facts About
Bobby Pins
Armani Logo
His Office
An Eagle
Phone Call
40th Anniversary
Facts About
Did you Know?
With the Emporio Armani 40th anniversary and THE WAY WE ARE exhibition at Armani/Silos currently underway, we share a few lesser known facts about the brand. Did you know that the idea for the Emporio Armani logo came about casually while Giorgio Armani was working in his office? The designer received a phone call during which he scribbled an eagle which from that moment onwards came to represent the brand and to express a symbol of belonging and inclusivity. #EAsince1981
a drawing of an architectural structure with lines and curves on it's sides, in black and white
Tadao Ando
Tado Ando
Tired Of Waiting
Japanese Architect
First Time
Napkins
Did you Know?
The first time Giorgio Armani met Japanese architect Tadao Ando, tired of waiting for their interpeter, they began to scribble on napkins to communicate with each other. Sketch of the Armani/Teatro - Tadao Ando Architect & Associates
two people standing next to each other with an apple in front of them on display
Isamu Noguchi
Successful Couple
Williamstown Massachusetts
Traditional Japanese Architecture
Pritzker Prize
Chicago Usa
Admission Ticket
Did you Know?
Giorgio Armani called on the self-taught architect Tadao Ando to hold a retrospective entitled “The Challenge” at Armani/Silos, the first of its kind dedicated to architecture: a detailed exploration of the renowned creator’s extraordinarily prolific career. Giorgio Armani and Tadao Ando, Milan, 2019 - photocredit SGP
a group of men walking down a street at night with torches in their hands and one man holding a torch
Olympic Games
Winter Olympics
Winter Olympic Games
The Flame
Carry On
Did you Know?
Giorgio Armani was among the torchbearers chosen to carry the flame during the torchrelay for the Opening Ceremonies of the Torino 2006 Winter Olympic Games.
a white sculpture sitting on top of a basketball court in front of a sign that says emotions of the athletic body
Cristiano Ronaldo
Athletic Body
Novak Djokovic
Exhibitions
Globe
Did you Know?
In 2016 the Armani/Silos exhibition “Emotions of the Athletic Body” was dedicated to celebrating those who compete in sport, showcasing the results of Giorgio Armani’s collaborations with some of the world’s greatest athletes. photocredit: Alberto Zanetti