Influencer Marketing

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3. Comment & Like Pods To start a pod, a user will first gather a number of other influencers with similar interests and popularity, and form an Instagram messaging group such as the one shown in the picture below. Whenever, any member creates a post, they notify the rest on the group and...

3. Comment & Like Pods To start a pod, a user will first gather a number of other influencers with similar interests and popularity, and form an Instagram messaging group such as the one shown in the picture below. Whenever, any member creates a post, they notify the rest on the group and...

2. Fake Engagement As the secrets of inorganically growing your following start to get unraveled, smarter brands are realising that follower count is not the best basis of comparison between influencers due to the prevalence of accounts with fake followers. Many are instead choosing to compare...

2. Fake Engagement As the secrets of inorganically growing your following start to get unraveled, smarter brands are realising that follower count is not the best basis of comparison between influencers due to the prevalence of accounts with fake followers. Many are instead choosing to compare...

Our favorite Snapchat replacement application has been working hard in the new year to test several features for its platform. While it doesn’t mean that all of these features will be rolled out with any certainty, it’s always good to know what you can look forward to!  I. Activity...

Our favorite Snapchat replacement application has been working hard in the new year to test several features for its platform. While it doesn’t mean that all of these features will be rolled out with any certainty, it’s always good to know what you can look forward to! I. Activity...

In the budding market of overnight stars, there is so much at stake with advertisers splashing huge sums on influencers to raise the profile of their brand. With so much money going around, influencers are trying their best to snag the best deals and advertisers are forced to carefully pick...

In the budding market of overnight stars, there is so much at stake with advertisers splashing huge sums on influencers to raise the profile of their brand. With so much money going around, influencers are trying their best to snag the best deals and advertisers are forced to carefully pick...

One of the undeniable benefits of influencer marketing is the ripple effect it creates. An influencer talks about a product using a campaign-specific hashtag, and before you know it, the hashtag itself has gone viral. Influencers big and small, sponsored and unsponsored, are using the hashtag in...

One of the undeniable benefits of influencer marketing is the ripple effect it creates. An influencer talks about a product using a campaign-specific hashtag, and before you know it, the hashtag itself has gone viral. Influencers big and small, sponsored and unsponsored, are using the hashtag in...

After a Hollywood premiere that earned it rave reviews from critics, ‘Black Panther‘ is expected to become one of the most successful films of 2018. It has already exceeded all previous superhero movies in advance ticket sales and many expect the movie to break opening day records. H...

After a Hollywood premiere that earned it rave reviews from critics, ‘Black Panther‘ is expected to become one of the most successful films of 2018. It has already exceeded all previous superhero movies in advance ticket sales and many expect the movie to break opening day records. H...

Bitcoin! Ok, now that I have your attention, I never really understood why cryptocurrencies, which are merely a branch of blockchain seem to enjoy far greater fame than the technology propelling it. Surely, the promise of a quick profit seems enticing but how many of us really understand the...

Bitcoin! Ok, now that I have your attention, I never really understood why cryptocurrencies, which are merely a branch of blockchain seem to enjoy far greater fame than the technology propelling it. Surely, the promise of a quick profit seems enticing but how many of us really understand the...

Two days ago, my team and I decided to do a little experiment to record the time taken to find 20 beauty micro-influencers from 3 countries: Taiwan, Russia and Singapore. The trick was not to use Popular Chips’s Influencer Search Engine where you can select your parameters, see all the...

Two days ago, my team and I decided to do a little experiment to record the time taken to find 20 beauty micro-influencers from 3 countries: Taiwan, Russia and Singapore. The trick was not to use Popular Chips’s Influencer Search Engine where you can select your parameters, see all the...

In our article on the 5 things you must know before hiring an influencer, we gave you the low-down on the most important pieces of information any brand has to know about an influencer before making the decision to collaborate with them. But such information scrapes the surface of all the data...

In our article on the 5 things you must know before hiring an influencer, we gave you the low-down on the most important pieces of information any brand has to know about an influencer before making the decision to collaborate with them. But such information scrapes the surface of all the data...

Web analytics have long been such a formidable tool for businesses to boost their sales and growth. Such tools not just allow businesses to attract new customers but also retain existing ones. But why am I talking about this on an influencer marketing blog? That’s because many influencers...

Web analytics have long been such a formidable tool for businesses to boost their sales and growth. Such tools not just allow businesses to attract new customers but also retain existing ones. But why am I talking about this on an influencer marketing blog? That’s because many influencers...

The recent fire blasted at social media influencer, Elle Darby and the following support garnered by Paul Stenson, the owner of The White Moose Hotel, has been the talk of the town (actually, practically all towns). From Business Insider to The Independent, everybody is giving their...

The recent fire blasted at social media influencer, Elle Darby and the following support garnered by Paul Stenson, the owner of The White Moose Hotel, has been the talk of the town (actually, practically all towns). From Business Insider to The Independent, everybody is giving their...

You are a YouTube star with many popular videos that have managed to pique the minds and captivate the hearts of many. They have earned you over a million subscribers and a Gold YouTube Play Button but what puzzles you is  why does your Instagram account not match that immense number? Is it ...

You are a YouTube star with many popular videos that have managed to pique the minds and captivate the hearts of many. They have earned you over a million subscribers and a Gold YouTube Play Button but what puzzles you is why does your Instagram account not match that immense number? Is it ...

Are you a business that has been using third-party software to schedule your posts on social media? Good news, you can now do this for Instagram as well! In a blog post aimed at developers, Facebook yesterday announced several new changes to their API, the biggest of which allows business...

Are you a business that has been using third-party software to schedule your posts on social media? Good news, you can now do this for Instagram as well! In a blog post aimed at developers, Facebook yesterday announced several new changes to their API, the biggest of which allows business...

Ever wondered how micro-influencers like Beatrice Lee, Valerie Cheong and Farisha Ishak land contracts with mega brands like SK-II, Adidas and Kiehl’s respectively?  Many people find it puzzling when they find out that luxurious brands are collaborating with these influencers when said i...

Ever wondered how micro-influencers like Beatrice Lee, Valerie Cheong and Farisha Ishak land contracts with mega brands like SK-II, Adidas and Kiehl’s respectively? Many people find it puzzling when they find out that luxurious brands are collaborating with these influencers when said i...

The first month of 2018 is almost over. Influencers and brands, have your accounts been growing in the new year? Let’s take a look at the top 10 fastest growing Instagram accounts* in the year 2017 and gain some inspiration from them.  10th: @sebastianyatra Growth: 524.88% Taking 10th ...

The first month of 2018 is almost over. Influencers and brands, have your accounts been growing in the new year? Let’s take a look at the top 10 fastest growing Instagram accounts* in the year 2017 and gain some inspiration from them. 10th: @sebastianyatra Growth: 524.88% Taking 10th ...

Instagram has always been the social media platform known for its immaculately curated, aesthetically pleasing posts. In our previous article, we talked about how brands and influencers have been putting the 3-grid layout to good use. Today, let us look to Instagram accounts that dedicate...

Instagram has always been the social media platform known for its immaculately curated, aesthetically pleasing posts. In our previous article, we talked about how brands and influencers have been putting the 3-grid layout to good use. Today, let us look to Instagram accounts that dedicate...

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