2017 Paint Color of the Year, Violet Verbena! Violet Verbena is a gray-purple hue. This nuanced update on a classic shade adds depth, luxury & pampering to every space, making it the perfect backdrop for consumers looking to blend the masculine, the feminine, the mystic & the modern. Violet Verbena adapts to surrounding environments and complements a variety of design aesthetics, from playful rooms to tranquil spaces. Violet Verbena is a moody purple with a chameleon-like presence.