Adore is a Semi-Permanent Hair Color that deposits natural looking color. Adore's exclusive formula offers a blend of natural ingredients providing rich color and leaving hair soft and silky. Because Adore is semi-permanent, there is no need for commitment. Unlike permanent hair colors that are extremely damaging to the hair, Adore's natural proteins will help repair damaged cuticles to restore hair's healthy shine. No Ammonia, No Peroxide, and No Alcohol formula.