Soft touch: Giovanni said his father allowed them to 'eat Nutella (pictured) for breakfast every day'

Nutella was invented in a small workshop in the hills of Asti in 1945.  Here, a craftsman from Turin, Pietro Ferrero, combined chocolate (which was still being rationed) with hazelnut paste.  Soon his original creation, called Giandujot, became a spreadable cream called Supercrema. In 1964 as the company expanded beyond Italy the name was changed again to the one we recognize today, Nutella

Nutella originally came in loaves and could be sliced! When it was made spreadable it was called "supercrema. Read more fascinating food history on HellaWella!