Packaging Design

Packaging design inspirations from previous period award winners of A' Packaging Design Competition. In this board, you can find food packaging designs, creative box and casing designs, bottle design packaging, packs, cans, brand identity projects, and more. The A' Design Award is held annually for designers that want to highlight themselves and it is open to entries from both concept stage and realized works. Have a look at award-winning designs and read more about them in the links provided.
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Auramithra Power Drink Packaging
Auramithra Power Drink Packaging epitomizes minimalism and intensity. It features a dark gray canvas with a colorful swirl representing dormant power. Detailed black energy symbols invite closer inspection, while vibrant brand hues contrast against the dark backdrop, enhancing visual appeal and achieving a harmonious balance with a mysterious appearance. This design conveys Auramithra's essence, merging simplicity with profound energy.
Neev Ice Cream Package
Named with musical techniques, the Neev Ice Cream Package harmonizes simple, colorful illustrations with the names and flavors of each product. This design creates an interaction between music and ice cream, encouraging consumers to enjoy a themed piece of music while eating the corresponding ice cream flavor.
Eco Surecare Underwear Packaging
Eco Surecare Underwear Packaging features a minimalist design that sets it apart. Abstract, graceful curves of the underwear shape convey comfort, while contrasting colors create a vibrant visual impact. This design establishes a memorable point, distinguishing it from other brands. The simplified triangular structure allows for easy stacking and saves transportation space.
Kanpai Citrus Liqueur
The project team created the citrus liqueur "Kansai" (meaning "Bottoms Up" in Chinese) to represent its origin, Taichung City, Taiwan, using newly developed processing techniques. The design aims to inspire celebration. Geometric images of citrus tankan and ponkan form the major icons of the Kansai packaging. The texture of citrus skin is depicted through partial glazing and punching, efficiently and aggressively conveying the brand's spirit.
Judinstrom Beer Packaging
The logo of Judinstrom craft beer showcases a stylized Scandinavian character, symbolizing strength and resilience. The visual elements and packaging design employ a modern take on Scandinavian motifs, evoking the chilly ambiance of the northern countries. Flat graphics illustrate typical Scandinavian symbols. The color palette, featuring deep blue and various shades of gray and blue, emphasizes an icy coolness and a sense of restraint.
Dragon Year Gift Packaging
The Year of the Loong Pu'er Tea Gift Box draws inspiration from the geographical features of its origin, China's Yunnan mountainous region, and its unique flavor profile. Handmade paper by local ethnic minorities is used for packaging material, highlighting Pu'er tea's history and cultural significance with its environmentally friendly, simple, and versatile attributes.
Daity Galaxy Dessert Drink Packaging
Daity Galaxy Dessert Drink Packaging, clearly designed for children, showcases harmony between different flavors. Each design features a rhythm with beautiful colors and a cohesive pattern. The characters' hair is styled to draw attention to the dessert's name and type. Fantasy and childish characters, illustrated with a watercolor technique, add to the appeal, making the packaging eye-catching and engaging for young consumers.
Blue Lagoon Iceland Packaging
Unveiling Blue Lagoon Iceland, a rejuvenating skincare line inspired by the timeless allure of the Icelandic landscape, connecting users to the cohesive visual narrative of a skincare ritual. The graphics blend sustainability with modern aesthetics, encapsulating the essence of this iconic destination through fluid watercolors.
Xilin Gol Cheese Packaging
Xilin Gol Cheese, originating from the Xilin Gol Grassland, uses premium milk and a pure, additive-free process to attract health-conscious consumers who value quality. The sensory design, combining sight and taste, reflects the pristine beauty of the grassland, offering a healthy and delicious treat. Themed around natural purity, the packaging integrates grassland vistas, Mongolian culture, and modern art, blending ethnic tradition with contemporary expression.
Ideamix Lab Drink Packaging
Ideamix Lab Fruit Tea Beverages feature packaging with three distinct colors for easy flavor identification. Geometric fruit graphics convey the essence of each flavor, harmoniously integrating fruit and tea elements. Comprehensive research ensured the product's distinctiveness, and creative challenges were met to achieve a cohesive and appealing design.
Shan Ling 3 Packaging
Inspired by Chinese traditional culture, calligraphy, and idioms, the packaging cover of Shan Ling 3 Shoes features the Chinese legend of "carp leaping over the dragon gate," symbolizing overcoming difficulties and achieving success. Core elements such as fish, gate, and water are incorporated into the design.
Big N Ben Ice Cream Packages
Big N Ben Ice Cream Packages feature a vibrant color palette and incorporate classic design patterns alongside well-known English characters, each depicted minimally with a unique story to tell. The characters appear to be on a quest, adding a narrative element to the design. The packaging effectively represents the brand name and its British heritage.
Martial Essence In Brew Packaging
The packaging of Laojiuhan draws inspiration from the intangible cultural heritage element of Fenglin Southern Fist. Through the use of vigorous calligraphy and smooth lines, it captures the essence of martial arts, exuding its captivating charm. Landscape carvings further emphasize the significance of natural elements in crafting high-quality liquor with distinct regional characteristics.
Moon and Chess Mooncake Packaging
Moon and Chess presents a uniquely designed and exquisitely crafted gift box for the Mid-Autumn Festival. It seamlessly combines traditional Chinese elements with modern design concepts, resulting in an elegant and delicate feel. The packaging showcases vibrant colors, with prosperity blue taking center stage, complemented by lively and bright orange accents, creating a fresh and vibrant atmosphere.
Taste of Springtime Baijiu Packaging
The design concept for this product draws inspiration from the renowned Wormhole theory. Its shape resembles an hourglass, achieved by combining two bottles of small wine—one positioned upwards and the other downwards. This design aims to evoke the joy of sharing memorable moments with others. Taste of Springtime emphasizes fostering connections with diverse consumer groups, conveying the importance of interpersonal relationships through its design language.