The Human Marketing - English

The Human Marketing
The bright side of marketing
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Suicide – The only way out of debt? - The technology behind Bt is owned by Monsanto and is licensed to seed companies for use and sale across a range of crops. The seed Hanuman uses costs 950 rupees ($18) per kilo, and Monsanto receives around a quarter of this amount. Hanuman also has to buy fertilisers to help the cotton grow and chemicals to keep the bugs away.

Suicide – The only way out of debt? - The technology behind Bt is owned by Monsanto and is licensed to seed companies for use and sale across a range of crops. The seed Hanuman uses costs 950 rupees ($18) per kilo, and Monsanto receives around a quarter of this amount. Hanuman also has to buy fertilisers to help the cotton grow and chemicals to keep the bugs away.

Season’s Greetings - Dreaming of a better and more human world

Season’s Greetings - Dreaming of a better and more human world

Misleading advertising -  Benetton Group made a few months ago an unprecedented choice dismissing 450 people. 258 of these were from the Ponzano offices (where the company was founded) and Castrette di Villorba.  The response, of this multinational company whose revenue per year is 2 billion Euros to the crisis, has been to relocate production to the East, where the cost of labor is very low, and workers rights are virtually non-existent.

Misleading advertising - Benetton Group made a few months ago an unprecedented choice dismissing 450 people. 258 of these were from the Ponzano offices (where the company was founded) and Castrette di Villorba. The response, of this multinational company whose revenue per year is 2 billion Euros to the crisis, has been to relocate production to the East, where the cost of labor is very low, and workers rights are virtually non-existent.

The human side of Google - One of the biggest multinationals is behind this video: Google, to promote its service Search. Yes, this is a commercial video even if it goes beyond usual spots. The story is the core of it. The technology of Google is just a part of the story and makes things happen.

The human side of Google - One of the biggest multinationals is behind this video: Google, to promote its service Search. Yes, this is a commercial video even if it goes beyond usual spots. The story is the core of it. The technology of Google is just a part of the story and makes things happen.

A happy ending also for marketing - A turning point for a society that has developed in recent decades under the rules of corruption, cronyism, favoritism and all facets of dishonesty. It is time to say enough is enough and to clearly see things for what they are, to state how things are, to praise those who deserve it and to denounce those who continue to do evil.

A happy ending also for marketing - A turning point for a society that has developed in recent decades under the rules of corruption, cronyism, favoritism and all facets of dishonesty. It is time to say enough is enough and to clearly see things for what they are, to state how things are, to praise those who deserve it and to denounce those who continue to do evil.

The "harvest of shame " is an expression used to define and characterize a practice of abnormal exploitation of some regions and vulnerable people.

The "harvest of shame " is an expression used to define and characterize a practice of abnormal exploitation of some regions and vulnerable people.

Photo documentary “Garment factory” - These images are a part of a continuing series by Shaun Fynn documenting work, workers and their environment. This factory based near Coimbatore, India, specializes in the manufacture of garments specifically for the export market and utilizes sophisticated methods of automation as well as manual labour.

Photo documentary “Garment factory” - These images are a part of a continuing series by Shaun Fynn documenting work, workers and their environment. This factory based near Coimbatore, India, specializes in the manufacture of garments specifically for the export market and utilizes sophisticated methods of automation as well as manual labour.

An ethic garment factory in India -  For 16 years I have owned my own industrial design and research studio so I became very exposed to factories, production workers and manufactured goods.  Over the years I became progressively more and more interested in the wider issues and stories behind the products and objects we use and consume.

An ethic garment factory in India - For 16 years I have owned my own industrial design and research studio so I became very exposed to factories, production workers and manufactured goods. Over the years I became progressively more and more interested in the wider issues and stories behind the products and objects we use and consume.

Fairphone, the “good” smartphone -  A new consciousness is arising worldwide.     It reflects the consideration that sometimes we buy products that come from workers exploitation and a supply chain which funds other more or less obscure interests.  Have you ever heard about "blood diamonds"? Not yet? This link to Amnesty International website may help you.  In some cases profits are used not to properly pay workers.

Fairphone, the “good” smartphone - A new consciousness is arising worldwide. It reflects the consideration that sometimes we buy products that come from workers exploitation and a supply chain which funds other more or less obscure interests. Have you ever heard about "blood diamonds"? Not yet? This link to Amnesty International website may help you. In some cases profits are used not to properly pay workers.

A different business view - A company that deserves to be mentioned here – onto The Human Marketing website – is a company that do not count only on business, but has also other values and a social vision, as we use to repeat (see our philosophy).  Thanks to many good reasons Solo eyewear is the perfect subject to write about!

A different business view - A company that deserves to be mentioned here – onto The Human Marketing website – is a company that do not count only on business, but has also other values and a social vision, as we use to repeat (see our philosophy). Thanks to many good reasons Solo eyewear is the perfect subject to write about!

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