Eyeshadow placement according to eye shape. Can you see your eye shape here? Forget how other people wear their eyeshadow, stick to your eyeshape, it will make all the difference to your overall appearance.
How to correct face shape with makeup. My biggest pet peeve is all of the "contour guides" out there right now that ALL show the exact same contour placement! Not all faces are shaped the same so not all contouring should be done the same!