CINDERTHRILLER the contest

An international design competition to find Alberto Guardiani's next iconic heel, among 800 shoe designs from 50 countries, chosen by a special pane. A contest created with ID-Magazine. l.
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Italian footwear manufacturing company Alberto Guardiani and influential British fashion and culture magazine published by Terry Jones, i-D launched the contest in September 2011 at the Milan Fashion Week in search for the new "It Shoe." Among 800 shoe designs from 50 countries, Lady San Pedro's winning piece Flutterby Shoe blossomed as the winning piece. The design captured an unconventional sense of femininity

Italian footwear manufacturing company Alberto Guardiani and influential British fashion and culture magazine published by Terry Jones, i-D launched the contest in September 2011 at the Milan Fashion Week in search for the new "It Shoe." Among 800 shoe designs from 50 countries, Lady San Pedro's winning piece Flutterby Shoe blossomed as the winning piece. The design captured an unconventional sense of femininity

the creations of second finalist, London designer Alex Noble

the creations of second finalist, London designer Alex Noble

The third finalist, the Iranian designer  Azadeh Zandi

The third finalist, the Iranian designer Azadeh Zandi

Italian footwear manufacturing company Alberto Guardiani and influential British fashion and culture magazine published by Terry Jones, i-D launched the contest in September 2011 at the Milan Fashion Week in search for the new "It Shoe." Among 800 shoe designs from 50 countries, Lady San Pedro's winning piece Flutterby Shoe blossomed as the winning piece. The design captured an unconventional sense of femininity

Italian footwear manufacturing company Alberto Guardiani and influential British fashion and culture magazine published by Terry Jones, i-D launched the contest in September 2011 at the Milan Fashion Week in search for the new "It Shoe." Among 800 shoe designs from 50 countries, Lady San Pedro's winning piece Flutterby Shoe blossomed as the winning piece. The design captured an unconventional sense of femininity

The Cinderthriller plot, will unfold gradually through a series of five videos, shot by world-class photographers and video-makers under the creative direction of Terry Jones. This is the first episode . Catch the video!

The Cinderthriller plot, will unfold gradually through a series of five videos, shot by world-class photographers and video-makers under the creative direction of Terry Jones. This is the first episode . Catch the video!

Alberto Guardiani & i-D The Cinderthriller plot, will unfold gradually through a series of five videos, shot by world-class photographers and video-makers under the creative direction of Terry Jones. This is the teaser . Catch the video!

Alberto Guardiani & i-D The Cinderthriller plot, will unfold gradually through a series of five videos, shot by world-class photographers and video-makers under the creative direction of Terry Jones. This is the teaser . Catch the video!

Alberto Guardiani & i-D The Cinderthriller plot, will unfold gradually through a series of five videos, shot by world-class photographers and video-makers under the creative direction of Terry Jones. This is the fourth episode . Catch the video!

Alberto Guardiani & i-D The Cinderthriller plot, will unfold gradually through a series of five videos, shot by world-class photographers and video-makers under the creative direction of Terry Jones. This is the fourth episode . Catch the video!

The shoes designer Alberto Guardiani and I-D, British magazine created by Terry Jones, recently announced the winner of fashion contest Cinderthriller, launched months ago to look for the new It-shoe by Alberto Guardiani, awarding the “Flutterby shoe” – chosen by a special panel featuring the celebrated British shoe designer Georgina Goodman, Anna dello Russo, Sarah, owner of Paris concept-store Colette, Andrew Keith, Terry Jones and Rubina Guardiani

The shoes designer Alberto Guardiani and I-D, British magazine created by Terry Jones, recently announced the winner of fashion contest Cinderthriller, launched months ago to look for the new It-shoe by Alberto Guardiani, awarding the “Flutterby shoe” – chosen by a special panel featuring the celebrated British shoe designer Georgina Goodman, Anna dello Russo, Sarah, owner of Paris concept-store Colette, Andrew Keith, Terry Jones and Rubina Guardiani

The shoes designer Alberto Guardiani and I-D, British magazine created by Terry Jones, recently announced the winner of fashion contest Cinderthriller, launched months ago to look for the new It-shoe by Alberto Guardiani, awarding the “Flutterby shoe” – chosen by a special panel featuring the celebrated British shoe designer Georgina Goodman, Anna dello Russo, Sarah, owner of Paris concept-store Colette, Andrew Keith, Terry Jones and Rubina Guardiani

The shoes designer Alberto Guardiani and I-D, British magazine created by Terry Jones, recently announced the winner of fashion contest Cinderthriller, launched months ago to look for the new It-shoe by Alberto Guardiani, awarding the “Flutterby shoe” – chosen by a special panel featuring the celebrated British shoe designer Georgina Goodman, Anna dello Russo, Sarah, owner of Paris concept-store Colette, Andrew Keith, Terry Jones and Rubina Guardiani

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