Cheese and love

New design solutions for cheese and its queen: mozzarella. Projects which lead to the restyling of the pack, rebranding, corporate identity, naming, as well as a new communication approach. How to tell the many different facets of the most popular cheese?
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LACTALIS, VALLELATA RESTYLING. We told the promise of the naturalness of Vallelata with warmth and modernity, bringing the product to the center of a spring landscape.

LACTALIS, VALLELATA RESTYLING. We told the promise of the naturalness of Vallelata with warmth and modernity, bringing the product to the center of a spring landscape.

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Casa Madaio, Positioning and Packaging System. A very intense blue is the color that identifies fresh cheeses, while a warm and enveloping light brown is the color of aged ones.

Casa Madaio, Positioning and Packaging System. A very intense blue is the color that identifies fresh cheeses, while a warm and enveloping light brown is the color of aged ones.

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LACTALIS, VALLELATA RESTYLING.  The new visual language is characterised by photography of the landscape where the products are set, a sincere and modern visual expression of a typical Italian landscape on a lovely summer’s day.

LACTALIS, VALLELATA RESTYLING. The new visual language is characterised by photography of the landscape where the products are set, a sincere and modern visual expression of a typical Italian landscape on a lovely summer’s day.

Casa Madaio, Positioning and Packaging System. A positioning strategy and an effective packaging deisng for a new product line dedicated to the "selective" channel, with the aim of satisfying increasingly demanding customers.

Casa Madaio, Positioning and Packaging System. A positioning strategy and an effective packaging deisng for a new product line dedicated to the "selective" channel, with the aim of satisfying increasingly demanding customers.

Arrigoni, Rebranding. The old mark side by side with the new one. The shape that encloses the logotype stems from the silhouette of a taleggio. The logo has been redesigned to be more modern but similar to the old one. Geographical origin (Valtaleggio) has been replaced by a more evocative tagline.

Arrigoni, Rebranding. The old mark side by side with the new one. The shape that encloses the logotype stems from the silhouette of a taleggio. The logo has been redesigned to be more modern but similar to the old one. Geographical origin (Valtaleggio) has been replaced by a more evocative tagline.

Arrigoni, Rebranding. The image of the Taleggio DOP, an iconic product for Arrigoni, before and after the restyling.

Arrigoni, Rebranding. The image of the Taleggio DOP, an iconic product for Arrigoni, before and after the restyling.

Arrigoni, Rebranding. Passion and heritage are the two drivers for the visual identity, balancing emotional black and white pictures with a rigorous layout.

Arrigoni, Rebranding. Passion and heritage are the two drivers for the visual identity, balancing emotional black and white pictures with a rigorous layout.

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