How We Operate. Gomez have been playing together for a decade now. Plus, on the sprightly "Cry on Demand," they make fun of their "serious" image .Boo-hoo/boo-hoo., proving that this is one band that knows exactly how they operate. The UK quintet relies too much on acoustic instrumentation .violin, mandolin, harmonica, etc. and rocks too hard to qualify. Oh no. Catchy? On the downside, there's more filler, like .Woman! By Gomez. But their friendships date back even further. Deep?